Tricap Residential Group Names Realync As Its Preferred Video Partner

Tricap Residential Group, a Chicago-based multifamily management firm specializing in workforce housing, named Realync as its preferred video partner for virtual leasing and resident engagement.

Realync is a multifamily video engagement platform for leasing teams to connect and convert across the entire renter lifecycle. Realync’s centralized video solution enables multifamily professionals to create memorable experiences, lease efficiently and communicate effectively with renters—from anywhere.

Tricap is dedicated to providing renters incredible customer service by instituting technological advances and adapting to resident preferences, which led Tricap to develop and execute a centralized leasing model.

“Realync is taking the centralized model we’ve been using and building it all into a singular location to make these operations possible at scale for our sales team,” said Elizabeth Williams, Director of Marketing at Tricap Residential Group. “Video is why we can maintain and manage a centralized leasing model. Realync has met all the requirements for our sales team to offer virtual touring services–live video tours, enhancing self-guided tours, and pre-recorded video tours–while ensuring we’re able to provide the best customer experience.”

Prior to the pandemic, Tricap had begun plans to transition away from the traditional in-person leasing model and into an entirely virtual workforce. Partnering with Realync, Tricap virtualized its portfolio to allow staff to market their communities, lease apartments, and connect with renters through video communication.

“We’ve requested new product features within the Realync platform, training support, and even asked a Realync team member to speak at our conference. Realync has delivered at every step in a personalized manner—I’ve never experienced a partnership like this,” said Elizabeth Williams, Director of Marketing at Tricap Residential Group. “Realync has officially been added to our acquisition checklist as a must-have technology tool.”

As renters’ preferences evolve, Tricap continues to lead a new way of property management in the modern age. In addition, Tricap is paving the way for how other companies and communities can effectively partner with technology solutions to see success.

“Realync is proud to be the preferred video partner for Tricap Residential Group. The support and buy-in of Tricap’s leaders are vital to our successful partnership. We’re excited that Realync enables Tricap to provide personalized, authentic experiences at every point in the renter lifecycle while creating operational efficiencies remotely,” said Ani Rangarajan, Co-founder, and COO of Realync. “We can’t wait to continue pioneering innovation in the multifamily industry with Tricap.”

About Realync
Realync is a multifamily video engagement platform unlocking authentic experiences that connect and convert across the entire renter lifecycle. Realync’s all-in-one video solution enables multifamily teams to create memorable experiences, lease efficiently and communicate effectively with current and prospective renters. Realync partners with many of the nation’s largest property owners and managers and is actively being used in over 500,000 units today. Realync is a 2022 NAA Top Employers, 2022 Best Benefits company, and 2021 NAA Best Places to Work. To learn more about Realync or check out job opportunities, please visit us at http://www.realync.com.

Check out the entire video success story here

About Tricap Residential Group
We are a fusion of great people and a disciplined process.
Today, that perspective defines our approach to everything we do: the people we hire, the properties we acquire, and the residents we serve. It drives us to work harder, perform better, and deliver beyond expectations. It also pushes us to constantly improve our expertise and services by embracing the newest technologies and staying a step ahead of rapidly changing market conditions. It’s a genuinely personal approach embodied in our Core Values and manifests in our resident and investor satisfaction. To learn more about Tricap Residential Group, please visit http://www.tricapres.com.