Tricap Residential Group Adds Leadership Talent

Key roles filled for upcoming growth

CHICAGO, ILLINOIS, June 25, 2020 Tricap Residential Group, announced three leadership roles to its growing firm. 

  • Veronica Corral joins Tricap as Director of Accounting. Veronica is responsible for the overall accounting strategy and direction at Tricap. Within accounting, she guides the property financials, cash management, construction accounting, benefits & payroll, and internal control functions to pursue the company’s aggressive growth strategy and meet its residents’ and investors’ expectations. Before joining Tricap, Veronica held a Vice President, Controller position with Newcastle Limited, where she created and implemented all key policies and procedures. Throughout her 20-year career in accounting, internal controls, auditing, and financial planning, Veronica has established a reputation for building world-class teams that support the business metrics and strategy for a high-growth environment. Veronica holds a BS in Technical Management and an MBA with a concentration in Accounting from Purdue Northwest. 
  • Rob Sanchez joins Tricap as VP of Asset Management. His primary focus and attention are on high-level investments for Tricap’s portfolio. Rob comes to Tricap with a diverse and varied background in the real estate industry. He started his career in real estate as an architect and has since worked for Hines, Lincoln Property Company, Inland, Capri Capital, and Waterton, where he oversaw various product types including office, retail, industrial and multifamily assets located throughout the nation. He is a licensed Architect as well as a Licensed Real Estate Broker in the State of Illinois. Rob holds a BS from the University of Illinois and an MBA from DePaul University. 
  • Elizabeth Williams joins Tricap as Director of Marketing. With 15 years of multifamily marketing experience, she oversees Tricap’s marketing vision and branding for acquisitions, renovations, social media, reputation management, and more. She worked for reputable firms like Village Green and Reside Living. Elizabeth has a BA from the University of Colorado at Boulder. Elizabeth is a member of Young Professionals of Chicago and the Chicago Architecture Foundation. 

“We are a fusion of great people and disciplined process. We have big plans for growth, and growing our leadership teams is a priority,” said Bryan Pritchard, Founder and CEO of Tricap. “Our talented team of real estate professionals has an uncanny ability to anticipate and identify opportunities in diverse markets. We create value through strong management and put our experience to work at each stage. These additions to leadership provide our teams with the competitive advantage we need to achieve our aggressive growth targets.” 

About Tricap Residential Group

Our company, at its core, is a real estate execution firm. We are finding opportunities, we are creating a vision of where we want to take that opportunity, and we are driving the execution of the deal. Headquartered in Chicago, Tricap develops, owns, and manages communities across seven states. For more information, visit 

CONTACT: Bryan Pritchard, President/CEO, 312-988-9825,